This episode of the podcast focuses on the role of channel marketing to help many of our listeners accelerate growth and scale their businesses.
In this episode of the podcast, my interview guest is Mike Moore, a seasoned Channel Marketing executive whom I had the opportunity to work with at Microsoft. Mike has spent twenty-three years in the IT channel as a channel partner and as a channel and field marketer for software companies like Microsoft, GE Healthcare, and Progress Software.
Today, Mike serves as the VP of Channel Strategy at Averetek. Averetek offers channel marketing automation software, delivered in the cloud/SaaS, that has been used by more than 70,000 channel partners in 21 languages across 260 countries to generate more than $600M in partner pipeline.
In this episode, Mike joins me to discuss his company, the role of Channel Marketing, his career journey, and his new book "Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives" which he coauthored with Averetek CEO Peter A. Thomas.
Marketing Multiplied is a comprehensive guide to indirect channel marketing. Building on more than forty years of combined experience, Mike Moore and Peter Thomas explore topics such as how best to engage channel partners, how to create programs that generate outcomes, how to develop the right mix of content, recruiting and hiring talented people, and how to provide meaningful incentives to your channel partners that motivate them to deliver results.
Whether you’re new to the field, or a seasoned executive looking for fresh ideas, Marketing Multiplied uncovers the channel marketing concepts and tactics that will kick your channel into high growth.
You can get the book here.
To learn more about Averetek: https://www.averetek.com/
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